Year
2022
Client
Sanjay Kumar
Category
Web Design
Product Duration
4 - 12 Weeks
The previous website faced several challenges:
Outdated Design:
The site's aesthetics did not align with MarkeStac's innovative services.
Poor User Experience:
Navigation was unintuitive, leading to high bounce rates.
Limited Mobile Responsiveness:
The site was not optimized for mobile devices, affecting accessibility.
Inefficient Lead Capture:
CTAs were not strategically placed, resulting in missed conversion opportunities.
To address these challenges, the following strategies were implemented:
Modern UI/UX Design:
Developed a clean, professional design with intuitive navigation to enhance user engagement.
Responsive Design:
Ensured the website was fully responsive, providing optimal viewing across all devices.
Strategic CTAs:
Placed clear and compelling calls-to-action throughout the site to guide users toward conversion points.
Content Optimization:
Reorganized content to clearly communicate MarkeStac's services and value propositions.
SEO Best Practices:
Implemented SEO strategies to improve search engine visibility and attract organic traffic.
The redesigned website achieved significant improvements:
Increased Engagement:
User engagement metrics improved, with longer session durations and lower bounce rates.
Higher Conversion Rates:
Strategic CTAs and improved user flow led to a notable increase in lead generation.
Enhanced Mobile Experience:
Mobile traffic saw increased engagement due to the responsive design.
Improved SEO Performance:
The site ranked higher in search engine results, driving more organic traffic.
